Rachel Anderson

Name: Rachel Anderson
Position/Title: Owner
Business/Employer: Cool Wow Collective + Assembld
Business Area: Entrepreneur/Small Business
Websites: www.coolwowcollective.com + www.assembld.com.au

Rach is a copywriter and content strategist helping regional tourism and event brands craft clear, strategic content that attracts the right people. As the founder of Assembld, she works with destinations and event organisers to develop compelling storytelling and marketing strategies that drive results — whether that’s more visitors, ticket sales or engagement.

Alongside her work in tourism and events, Rach is also the owner of Cool Wow Collective, a virtual coworking club designed for freelancers, founders and solo business owners who want more structure, connection, and accountability. She believes solo business owners don’t have to work in isolation and that a little structure can create more freedom.

How she can help:

• For tourism + event brands → Website copy, content strategy, and storytelling that bring destinations and events to life.

• For freelancers + founders → A supportive virtual community that provides motivation, structure, and accountability.

Based in Wagga Wagga, Rach understands that great work — and great businesses — aren’t limited to big cities. She is passionate about making regional businesses and places impossible to ignore. Whether it’s through words that capture attention or a community that keeps business owners moving forward, her work is all about helping people get seen and making sure their efforts actually pay off.