Rachel Anderson

Name: Rachel Anderson
Position/Title: Owner
Business/Employer: Assembld
Business Area: Marketing
Websites: www.assembld.com.au

Rach is a copywriter and content strategist working with regional tourism and event brands to create clear, strategic content that earns its keep. Through her business, Assembld, she helps destinations and events tell stories that attract the right people and drive real outcomes from visitation and ticket sales to long-term relevance.

With a background in regional tourism and marketing, Rach is known for cutting through noise and focusing on what actually moves the needle. Her work blends strategy, storytelling and straight talk, helping regional brands show up with clarity and confidence.

Alongside her client work, Rach has created WRK HRS in-person coworking days for women in business and solo operators who want structure, focus and momentum. The events run regularly throughout the year in Wagga Wagga.

How Rach can help:
→ For tourism and event brands: Website copy, content strategy, award submissions and campaign messaging that’s grounded, authentic and built for results.
→ For women in business and solo operators: Coworking days through WRK HRS that provide structure, accountability and a genuinely supportive work environment.

Based in Wagga Wagga, Rach is passionate about proving that strong ideas, great businesses and meaningful communities don’t need a capital city postcode to thrive.